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Private betaFor PC games

Game studios pay for views. Creators get paid for the views they earn.

Game Lasso is a marketplace for performance-based short-form video campaigns. Studios fund a campaign at a fixed CPM (cost per 1,000 views). Creators post videos about the game on TikTok, Instagram Reels or YouTube Shorts and earn for every view during the campaign, up to a max payout per creator.

We're onboarding our first group of studios and creators. Access is by application, and our team reviews every account.

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Example campaign

CPM
$8.00 per 1,000 views
Max payout
$400.00 per creator
Views on one video
32,500
Creator earns
$260.0032.5 × $8.00

65% of max payout

Illustrative figures. Each campaign sets its own CPM and max payout.

For game studios

Put your PC game in front of players with short-form video, and pay only for measured views.

  1. Set up a campaign

    Add your game, write a brief with the required hashtag, choose the platforms and set the CPM, the maximum payout per creator and the budget for each content language.

  2. Fund and launch

    Campaigns are prepaid. Our team reviews every campaign before it goes live, and the budget is reserved for that campaign.

  3. Creators post

    Approved creators join, post their videos and submit them. We check that each video comes from the creator's own connected account and follows the brief.

  4. Track every view

    We read view counts from the platforms every hour and show spend, views and the effective CPM in your dashboard. The campaign closes when the budget is used or the end date arrives.

For creators

Make short videos about games you like and get paid for the views they earn.

  1. Apply

    Create an account (18+ only), tell us your content language and connect the TikTok, Instagram or YouTube accounts you post from. Our team reviews every application by hand.

  2. Join a campaign

    Browse open campaigns, read the brief and the payout rules, and join the ones you like. Budgets are first come, first served.

  3. Post and submit

    Publish your video with the campaign's required hashtag and the platform's paid partnership label, then submit it on Game Lasso.

  4. Get paid

    You earn the campaign's CPM for the views your video gets, up to the maximum payout. Earnings become available when the campaign closes and are paid out weekly.

How to get access

Game Lasso is in private beta. We're starting with a small group of PC game studios and creators, so our team can review every campaign and every account by hand.

Apply for access

  • Studios

    Create a studio account and tell us about your game. Once our team approves your account, you can fund and launch campaigns.

  • Creators

    Create a creator account and connect the accounts you post from. Once our team approves your application, you can join open campaigns.

  • Already approved

    Sign in to see your campaigns, earnings and connected accounts.

    Sign in

Connected accounts and your data

Creators connect each account they post from with the platform's official login (OAuth). This proves the account is theirs and lets us count the views their campaign videos earn. Access is read-only.

TikTok

TikTok Login Kit and Display API

Your basic profile (name, avatar, profile link, verification status), account statistics (followers, likes, video count) and your public videos with their view, like, comment and share counts.

Instagram

Instagram API with Instagram Login (professional accounts)

Your professional account profile (username, name, profile picture, follower count), your media and its like and comment counts, and view counts from Instagram insights.

YouTube

YouTube Data API (read-only)

Your channel (ID, title, avatar, subscriber count) and your videos with their view, like and comment counts.

What we use it for

  • To confirm that the account belongs to you and that each submitted video was posted from it.
  • To check a submitted video against the campaign rules, such as the publish date and the required hashtag.
  • To count the views each campaign video earns, so we can calculate your earnings and report results to the studio.
  • To help our team review creator applications (for example, average views and posting frequency).

What we never do

  • We never post, edit, delete or comment on anything in your accounts.
  • We never read your private messages.
  • We never sell your data or use it for advertising.

You can disconnect an account in your Game Lasso settings or remove our access from the platform's own settings at any time. See the Privacy Policy and the data deletion instructions.

Game Lasso uses YouTube API Services. By connecting a YouTube account you agree to the YouTube Terms of Service, and Google's handling of your data is covered by the Google Privacy Policy. You can remove our access at any time on your Google security settings page.

Game Lasso's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.